Denise Nicholson

ASSIST Administer

Danny Hinkle, Central Texas Region President

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Denise Nicholson, the co-founder and CEO of Pro Security Group, started her career in the security industry as a bookkeeper for a security company. She quickly worked her way up to executive office manager handling all aspects of the security industry, from fieldwork to customer relations. Along the way she discovered she liked the challenge of working with a variety of clients, both in the field and in the planning stages, to help them find the right security solutions for their situation.

When long-time friend Jason Kuykendall approached her in 2002 to start a security business, she quickly said yes. Soon after, Pro Security Group was created and over the past decade, the pair has watched it grow into the full-service security company it is today.

As the CEO of Pro Security Group, Nicholson supervises everything from scheduling to servicing current accounts to employee relations. Relying on her extensive field and security business experience she spends considerable time working closely with clients to solve security problems.

Nicholson is an active member of the Texas Burglar and Fire Alarm Association, Texas Crime Prevention Association, Associated Security Services and Investigation Services of Texas, National Apartment Association, Toastmasters, and ASIS International. Her efforts in taking care of clients, her business acumen and her contributions to the security industry have resulted in a number of prestigious awards including Outstanding Entrepreneur presented by Texas Congressman Chet Edwards, a nomination for Small Businessperson of the Year by the Waco Small Business Development Center, the Outstanding Customer Service Award presented by Congressman Edwards and most recently in 2012, the Associated Security Services and Investigators of Texas (ASSIST) Presidential Award.

Originally from Boerne, Texas, Nicholson now lives in Waco, Texas, with her husband, Brian, and their son, James. In her spare time she enjoys the outdoors and spending time with her family.